- april 2001 -
Times - april 2001 -
Promotional group to optimize Web marketing
Star - march 15th 2001
ebizproduction launches business-oriented web site, multimedia CD on Jordan
Promotional group to optimize Web marketing
Promotional group to optimise web marketing
By Owen Clegg
AMMAN For a long time now, members of the business community have agreed
on the importance of the Internet to their business interests, but many have been
unable to capitalise on this.
Enter ebizproduction, the
French specialist in new technologies, marketing and promotion which has recently
come to conduct business in Jordan after a successful launch in Lebanon.
Our core operations
are web marketing and marketing solutions based on new technologies, said
Yann Rotil, partner and communications head at ebizproduction.
With specialised products
like a multimedia business card, a unified website and a traditional book directory,
ebizproduction wants to launch the First Jordan project and maximise the impact
of new technology in marketing.
The objective is to
make First Jordan the most powerful communication and promotion tool for Jordanian
companies, both on a local and international level, reads a statement from
Rotil tells the story of
a Lebanese pharmaceutical company that had a well-designed and professional website
but which no one visited. The counter for the site, indicating the number of visitors,
read in the 70s, a ridiculously low figure for such an investment intended for
If no one's looking
at it then its' better to make brochures and mail them to specific customers,
Rotil told the client when he saw the clear failure of the Internet campaign.
Rotil explained, everybody
in the business community knows how to use e-mail and everyone has a website and
that's a good thing, but it's better to have visitors to these sites.
With such problems in mind,
ebizproduction applied their expertise in bringing people to websites.
The know-how for top-indexation
and increasing the number of visitors on websites is our speciality. That doesn't
exist in Jordan at the moment, said Rotil.
By ensuring a priority with
Internet search engines, ebizproduction clients appear within the first ten results
amongst hundreds of thousands in an Internet search result.
The company has a knowledge
of what the automated search programmes look for in the structure of a website
and they provide this in their design. An obvious feature is the name of the project
itself, www.1stjordan.net, a title that uses a numeral which appears first when
searched for in an alphanumeric database.
There is also the innovation
of the multimedia business card; a credit card shaped CD-Rom playable on any CD
As an interactive medium,
the card is small, easily distributed and can hold up to 100 MB of capacity. The
Lebanese project had a business card listing over 300 companies, all containing
a company description, profile and contact details.
The square CD is an
attractive shape and maximises the marketing impact, said Rotil.
The multimedia business
card is actually a French invention which began in 1998, he explains. At
first the demand in France was low, but then it started to circulate for big companies
and as people started to trust and learn about such CDs, the demand grew.
Finally, the company provides
a traditional book-based index of their client companies. The book is still
important because there is a generation of important decision makers who don't
follow the new technology, he said.
Both the book and multimedia
business card will be distributed free of charge to decision makers in Jordan
and abroad, says the company.
First Jordan won't be a
simple compilation of Jordanian businesses, but a promotional cross-section of
leading companies, explains Rotil. Divided into 40 areas of economic activity,
the guide, both on-line, in the card and in a printed directory, will have a write-up
of that sector, company contact details, descriptions and a listing of ongoing
We are selective in
who is represented and want to maximise the feedback a company can expect in our
project, said Rotil.
During the Lebanese phase
of the project, over 300 companies were signed as clients in six months. As for
the Jordanian phase, 70 companies have already been recruited to the cause in
the first three months.
With the second phase taking
place, ebizproduction has plans to expand to the UAE, Saudi Arabia and Egypt.
Ultimately, the first project
website in each country will be grouped under the First Network Project. The company
publishes information in English and French with plans for Arabic content in the
Even if a company
doesn't have a website, we can design a small web-listing with the description
and contact details of the company which can then be made available on-line and
on the CD-Rom, said Rotil.